Webinar material – Understanding energy consumers’ behaviour to design nudging interventions: first dive into the NUDGE project
This webinar built on the results of the first NUDGE activities and especially the Europe-wide online survey, made available in 15 languages and completed by persons in 29 countries which broke fresh ground in the study of energy-related behaviour by operationalizing three theoretical models of human behaviour.
The results were used to profile energy consumers and understand their behaviour in relation to energy efficiency and are presented in the first NUDGE report.
- What factors are barriers or facilitators to reduce energy consumption?
- Are users’ intentions to reduce energy consumption predictable?
- Can energy consumers be grouped according to a range of psychosocial factors that modulate energy-saving behaviour?
The results allowed building a theoretical model, where specific intentions to reduce heating-related consumption and more general intentions towards energy-saving were differentiated, identifying targeted interventions, primarily of the nudging type, that could leverage those determinants and achieve behavioural change and define 6 profiles of energy consumers, with distinct characteristics that facilitate the selection of (nudging type) behavioural interventions for them.