November 6, 2023 – Brussels – Saving energy through nudging – How can behavioural science be used to create energy-saving incentives for end consumers?

Organised by NUDGE, in cooperation with the State Secretary Dr Andre Baumann and the Representation of the State of Baden-Württemberg to the European Union.

November 6, 2023, at the Representation of the State of Baden-Württemberg to the European Union, Rue Belliard 60 – 62, 1040 Brussels

The European research project NUDGE, funded by the EU’s Horizon 2020 research programme, is investigating how intelligent behavioural stimuli (nudges) can be used to encourage consumers to save energy. Based on the research findings, policy recommendations derived from the project will be presented and discussed at the event. Practical examples will be given of how nudging can have an impact on energy consumption. The event will provide an opportunity for exchange between researchers, policy makers and other interested parties to discuss the results and recommendations presented in terms of understandability, feasibility, barriers and user acceptance.

The event will also include a light lunch and networking opportunities.


12:00 -12:30 Light lunch and networking.

12:30-12:35 Greetings from the State Secretary of the Ministry of the Environment, Climate and Energy of the State of Baden-Württemberg (Dr. Andre Baumann).

12:35-12:45 Keynote by Hendrik Bruns (JRC, Competence Centre on Behavioural Insights)

12:45-13:00 Introductory presentation on the NUDGE project (Dr. Heike Brugger, Fraunhofer ISI)

13:00-13:30 Panel discussion

Panel lead: Heike Brugger (Head of business unit Energy Policy at Fraunhofer ISI)


  • Andre Baumann (State Secretary in the Ministry for the Environment, Climate and Energy)
  • Peter Conradie (Senior Scientist, UGent/imec)
  • Hendrik Bruns (Policy Analyst at Competence Centre on Behavioural Insights, JRC)
  • Anastasia Chatzipavlou (Director, Union of working consumers of Greece)